Soaring healthcare costs, demographic factors, and rising demand for cosmetic and dental surgery (procedures not covered under the insurance ambit in developed countries), together with the availability of quality and cost-effective healthcare services in developing countries are the main factors driving medical tourism across the globe.

Besides, substantial inequity in healthcare availability in a number of countries has led to a situation where people prefer to explore treatment options beyond their national borders where advanced treatment options are available, and at cheaper costs.

While the demand for medical tourism is mostly fuelled by quality and cost considerations relative to domestic treatment options, the choice of destination is incumbent on numerous factors, including credibility of the destination, proximity, and the variety of available healthcare services.

Increasing healthcare awareness has changed the mindset of many travelers who now look at healthcare holistically, rather than from a curative perspective. This has led to wellness tourism, where travelers opt for some form of rejuvenation or wellness exercise during their travels.

With countries now treating medical tourism as a truly value adding proposition, not only to their economy but also to patients who travel in or out of the country to avail healthcare/ wellness options, medical value travel is becoming an important consideration in the healthcare landscape of many emerging economies.